IJsfontein Homepage

Categories: award winning, behavioural change, e-learning, Healthcare, Non profit, serious game, youth

Client: SOA-AIDS Nederland

Soa AIDS Nederland and Rutgers Nisso commissioned IJsfontein to take care of the concept and development of the online serious game Can You Fix It.

Awards:

In short

Young people between 12 and 18 years of age are often confronted with unacceptable and deviant behaviour. With this game they learn how to say ‘no’ in time.

How it works

Young people watch videos about situations that threaten to spiral out of control. Beforehand they chose for either the girl’s or boy’s perspective. You hear the thoughts of the main character and when young people think they have reached their limits, they click the Fix-It button. This influences the outcome of the video. A ‘Love coach’ helps with advice and tips.

Changing perspectives

It has become clear that situations get out of hand because of miscommunication, or because young people are afraid to say or ask things. This becomes very clear by watching the same video from a different perspective. The option to change perspectives and hearing the thoughts of the main characters is an important mechanism that is used to convey the message. This causes teenagers to empathize with the character and that in turn raises comprehension.

Results

Since its launch in November 2010, a total of 180,000 unique visitors have been playing the interactive game for an average of 8,5 minutes.

Part of a campaign

The game is part of the campaign Maak Seks Lekker Duidelijk (Make Sex Nice and Clear), shared through social media, banners, outdoor communication and in schools.

Can YOU fix it?

Play the game here.

Contact

Lotte Vergouwen or Hans Luyckx 020 33 00 111.