IJsfontein Homepage

Categories: Government, Interactive installation, Marketing & communication, serious game, Training, youth

Client: Dutch Ministry of Defence

VeVa The Battle is a mobile interactive experience built in a truck. Two players compete against each other in this competitive game. The truck is intended to promote VeVa and visits various schools to provide information about the education program.

In short

IJsfontein developed a mobile interactive experience combined with a physical experience which introduces preparatory secondary vocational education (VMBO)-students to VeVa, the military preparatory secondary vocational education program.

How it works

VeVa The Battle is a mobile interactive experience built in a truck. Two players compete against each other in this competitive game. Students ‘run’ on a virtual training course with weighted backpacks. The special pressure sensitive floor tiles ensure that the player can continue to run forwards and is able to change tracks. The built in knowledge test confronts the player with a series of questions during the race. This provides the students with an idea of the professional fields in the military. The player who completes the training course the quickest and answers the highest number of questions correctly wins the race. The truck is intended to promote VeVa and visits various schools to provide information about the education program.

Attraction

Visitors are attracted by the screens attached to the sides of the truck. These screens show a live image of the players. A conscious choice was made to place the camera in front of the players. Therefore, you are not watching over their shoulders, but you can see their faces. This provides great images of the players’ efforts to complete the training course. Friends watch each other and the competition becomes increasingly vivid.

Technique

The training course which was programmed in Unity is fully shown in 3D with spectacular animations and design.

Reactions

‘Through this, we are trying to attract young people and bring them into contact with our information officers. The fun thing is that it is competitive and that screens are attached to the outside of the trailer on which people, standing outside, can see what is happening inside.’ – Captain Karel van der Kolk, Defense Coordination Center. ‘I just played VeVa The Battle game. It is fun to play and you learn what you can expect to experience in the army, but then through a game.’ – student.

Contact

Wat kunnen we voor jouw organisatie betekenen? Stuur ons een mail of bel ons op 020 33 00 111.