IJsfontein Homepage

Client: NTR

IJsfontein developed de game Lekker Goedkoop! (How Cheap!) in collaboration with the NTR. The goal is to provide an insight into the process of making clothing.


  • Nomination Cinekid (Best new media production 2012)
  • Interactive Media Council (Outstanding achievement)

In short

Children use Lekker Goedkoop! to produce clothing. In each stage of the production chain they have to balance working conditions against production costs. What is to get priority? The game ties in with the NTR TV series De Slavernij Junior (The Slavery Junior).

How it works

Children design new clothes for, among other things, TV show Klokhuis presenter Lisa Wayne. They are faced with bad working conditions. Children can change that, but not without an impact on the end result. Through this game, children find out how a production chain works. They see the link between cheap things in our shops and the often appalling working conditions on the other side of the world.


You can play the game here.


What can we do for your organization? Contact us at info@ijsfontein.nl or  +31 (0)20 33 00 111.