Client: ABN AMROABN-AMRO wanted a present themselves to (future) parents through a completely new shop concept in thier flagship store “Prénatal Hearts”. IJsfontein developed this concept […]
ABN-AMRO wanted a present themselves to (future) parents through a completely new shop concept in thier flagship store “Prénatal Hearts”. IJsfontein developed this concept and realized this entire shop-in-shop; a striking fusion of an interactive rich experience with an array of facilities and friendly service.
The shop-in-shop is geared towards young parents who visit the Prénatal together with or without a toddler. Centrally located in the store is a cradle in which a couple can digitally dream away about the future of their child through beautifully animated video. After which they take home a “family photo” with their future child, and an animation to show their friends.
Surrounding the crib is a playground for the little ones which is a reflection of the animations seen in the crib. The animated world includes ever-changing animations per season and a cheerful interactive rainbow for parents, which allows them to light-heartedly test their compatibility.
The shop smoothly runs over into an informal environment where a hostess and an iPad-tree help the parents think about the future and what lies ahead for them as young parents. They can use their bankcard there for convenience.
Focus on the target audience
This shop-in-shop concept has allowed IJsfontein, in close association with Pronk Studio, to create an experience in which spatial design and interactive installations and projections reinforce each other. Thanks to a strong visitors analysis they were able to design a store concept that attracts visitors into the store and puts them in touch with ABN-AMRO bank in a positive way.
Experience it for yourself?
Experience it live at the Prénatal Hearts flagship store in Amersfoort.